Pricing Models
Keep your pricing model, or change it?
Six pricing models spreading in 2026 — subscription, usage, outcome, agent-based — and the three tests that tell you which one fits.
AI Pricing
What changes about pricing in the AI era
Token-based, outcome-based, agent-based. The new pricing patterns for AI products and the traps hidden inside them.
Value-Based
Why pricing should be value-based
Cost-plus tells you the price at which you will not lose money. It does not tell you the price you ought to earn.
Strategy
Subscription or usage-based: how to choose
The real difference between the two models and how it plays out by business stage. Five axes to decide on.
