ROI + Agent

Price on a standard,
not on a hunch

ROIGENT is a pricing strategy consultancy for startups and mid-sized companies. From pricing strategy consulting and pricing model design to SaaS and AI pricing, price negotiation, and corporate training and workshops, we help you reflect the value you created in your price and turn it into higher revenue and profit.

20+
Years of Pricing Experience
+27%
Average operating margin improvement
120+
Consulting projects delivered
First
Korea’s first pricing-focused consulting firm
Why ROIGENT

Where the name comes from

ROI + Agent

Helping companies get properly paid for the value they create, and turn that into higher profit, through pricing and sales strategy that raises our clients’ ROI. That is the first value ROIGENT pursues.

And Agent means more than an assistant. It means a partner who sits on your side of the table, thinks it through with you, and acts. With over 20 years of pricing and sales experience, we work to understand your business deeply and to handle your assets and decisions with the care of a steward.

Raising your ROI, and protecting your assets and decisions responsibly. That is how ROIGENT exists.

Services

Five services

From strategy and model design to negotiation and building capability inside your team. Choose what fits your stage.

Our Approach

How we work together

We combine analytical tooling with hands-on experience to produce results you can apply immediately.

1

Deep Dive

We analyse your current pricing and sales situation in depth.

2

Tailored Strategy

We design a tailored strategy using ROIGENT’s tools and expertise.

3

Collaboration

We work closely with you and provide guidance at every stage.

4

Hands-on Guide

We don’t hand over a report and leave. We sit down with your team and walk through how to apply it in practice.

Insights

Latest insights

We break down pricing strategy as it actually plays out in business.

Pricing Models

Keep your pricing model, or change it?

Six pricing models spreading in 2026, and the three tests that tell you which one fits your business.

AI Pricing

What changes about pricing in the AI era

Token, outcome, and agent based. The new pricing patterns for AI products and the traps inside them.

See all insights →

Is your product’s value fully reflected in its price?

Three minutes is enough. Check where your pricing can improve.

Free Pricing Check →